SMS is now becoming a leading mobile marketing solution. Here are 10 reasons that text messaging can be good for business with a focus on the customer impact and preference.
No need to download an application
Customers do not have to download a separate application onto their phones such as Whatsapp, Facebook Messenger, Instagram, etc. An app for text messaging is provided for all smartphones automatically.
Customers prefer to text businesses
9 out of 10 consumers prefer to use text messages to communicate with businesses such as alerts, reminders, and other types of communication. Indeed, 80% of people send texts to businesses because it is convenient, reluctant and quick to deliver messages immediately.
Texting is easier for customer support
More than 50% would prefer texting the customer support department than phone calls. In addition, US consumers are 5 times less likely than telephone calls to send and receive texts.
People enjoy receiving offers and promotions through texts
75% of customers would like special offers sent to them through text messages. The open rate for text messages is much higher at 9.18%, compared to other marketing channels such as Google Adwords (1.91%) and Facebook (0.90%). In fact, a third of Millennials prefer text messages for deliveries, promotions and surveys.
Customers find texting convenient for loyalty updates
The biggest source of loyalty updates for customers is through text messaging at 48%. Additional channels are e-mail (22%), notifications from applications (20%) and direct mail (8%).
Opt-in through text messaging
Text messaging is the customer’s favorite channel because it is easy to choose it. In addition, SMS is also a more straightforward push notification that won’t be lost in an email inbox.
Text marketing has the best open rate
With a 98% open rate and only 1% spam, texting has never been easier. E-mails have only a 20% open rate, while spam has 49.7%.
Customers respond quickly to text messages
Within 3 minutes, 90% of SMS messages will be read. It takes 90 seconds for the average person to answer a text message.
Text messages have a higher response rate
There is a response rate of 45% for SMS messages, compared to only 8% for e-mails. Text interaction is also higher at 36% than at 3.4% with emails.
Text messaging campaigns are the next best thing in marketing.
Text messaging campaigns perform seven times better than email marketing. If you can choose one for some reason, maybe it’s time to switch from email to text message.
It is time you prioritized text message marketing.
