The new king is interactive content. The success of SMS marketing is beyond dispute. In fact, interactive content has been celebrated as the future of marketing storytelling.
At an 82% open rate, texting has the highest engagement rate of any communication channel. Within three minutes of receipt, 90 percent of messages are read. It is strong proof that the clients prefer this platform. More than half of all consumers claim that they want to contact support by texting than any other channel. Most also say they would rather receive updates for order status, confirmations for reservations, and notifications for appointments via text.
Yet, think about putting the person in interactive content, turning the interaction into purposeful text conversation.
Uberflip describes interactive content as “Content that requires the participants’ active engagement — more than simply reading or watching. In return for that engagement, participants receive real-time, hyper-relevant results they care about.”
Compared to the self-serving, static content that so many companies send out to customers, that sounds great. Here’s how you can deliver interactive content and see the benefits of it.
Increased Engagement With Customers
There is a lot of tough competition for people to read your blogs, blogs or other text-based content. However, it’s difficult to create the kind of content the user is interested in.
Interactive content brings more value to people. Therefore, they exchange their email address to post content in their social media, which show twelve times more videos than text only updates and photos are liked twice as much.
The type of interaction you would expect from interactive content includes increasing lead generation, creating connections, and increasing traffic to your website.
Analyze More Customer Data
Interactive content that deeply captivates the interest of consumers will help them not just have more data but also meaningful data. This situation is a win – win for everyone! Users enjoy the content and marketers have more information about their audiences.
Instant feedback can be provided by quizzes, surveys and other interactive content. This means you can not only get their contact information but also build more relevant and valuable content for them, which contributes to loyalty.
Boost Brand Loyalty
Ordinary content may bore potential customers since your company is identical to many others. Case in point: if you’re making the same social media posts as everyone else, it’s hard to shine from a sea of competitors in your unique niche market. Customers are more likely to enjoy and exchange your interactive content with others. Creating interactive content also builds brand awareness as customers continue to perceive you as an authority in your market. When people place their trust and have faith in you, they are more inclined to convert into loyal customers.
If you want to be known as an expert content creator, follow the E.A.T. Principle:
- Expertise: An expert writer will write quality content for the page.
- Authority: the site itself must show itself as an authority on the subject.
- Trustworthiness: the site must provide other authoritative links that lead to it from reputable sites
This is the start of a successful partnership, and if it is nurtured over time, your customers can become brand champions.
Interactive is Here
Interactive content is here. The resources for developing interactive content are at hand and makes things simpler for customers than ever before. Text messaging is a deeply intimate and casual medium that makes it perfect for exciting campaigns. With the amount of sports, ads, polling, immersive content, and one-on-one discussions, you can use these as incentives to offer enjoyable, unforgettable consumer experiences.
InfluenceGeek allows non-technical and non-creative users to create this kind of interactive content. It’s an app-like experience that makes it easy to send it out as a link via text message, email, or social media networks like Instagram.
Users can choose or create content using Feature Cards to include in their “app-like experience”. Feature cards include documents, forms, page builders, polls / surveys, curated news content, image galleries, shared social media content, calendar integrations, clickable resource lists, and more. Create an engaging experience that can be delivered via text message to allow text messages to be the delivery method for a dynamic app that doesn’t require a download.
Creative and meaningful social advertising are much more successful than annoying and frustrating app experiences and cringe-worthy interactions that dominated the early days of text marketing. You can conquer social networking in less time than to drink your coffee and become a group icon.
Through identifying what works best for your brand and leveraging interactive content to offer valuable content to the right audiences, you can grow your audience from a few fast clicks to a lifetime of customer loyalty.