In any mobile marketing strategy, text message marketing plays a critical role. It not only has a wider range than any other form of direct marketing but uses an direct and personal communication channel favored by customers.
Important Text Message Marketing Statistics
The main marketing figures for text messages are that 96% of the US population have a mobile device that receives text messages. 81% of the US population has a smartphone. Remarkably, 96% percent of the people aged 18-29 own a mobile device that can receive a text message.
Every mobile marketing campaign that avoids text message marketing also ignores 19% of the population. The proportion of the population owning the smartphone is rising annually. This equals roughly 63 million potential customers. Other important statistics factor into the power of text message marketing.
- Americans send nearly 26 billion text messages every day. By the end of the day, 98% of SMS are received.
- 74% of customers claim that they have no texts unread, and only 4% state that there are 7 or more texts unread.
- 67% of customers consider delivery updates to be the most powerful text messages, followed by order updates (64%), appointment confirmations (64%), calendar reminders (54%) and promotional coupons (49%).
Text Engagement and Sales Statistics
The ways in which companies attract customers to their products and services also evolved as text marketing grew tremendously. Many more retail brands use in-store, on-demand coupons to boost sales, while other types of text message marketing have become more revolutionary.
Text message messaging has been shown to have a major positive effect on brand awareness by engaging with customers for non-commercial purposes such as birthdays. A recent survey showed that 60% of respondents valued non-commercial messages received. Here are more ways that text messages impact a brand’s image and create more conversions.
- 69% of consumers prefer to receive and keep mobile coupons and promotional codes than download and print coupons.
- On-demand, in-store coupons see a redemption rate of 70%-80%.
- Engagement rates for text messages are six to eight times greater than email marketing.
- 48% of US customers prefer text message loyalty updates from brands over direct mail, email or device loyalty messages.
Start Text Marketing Today
3.5 billion people around the world, or 45% of the world’s population, have smartphones. While email marketing has their benefits, there’s nothing as remarkable as a text message for those who prefer instant updates. SMS marketing is an immediate solution to gain instant attention and sales.
