Emails have gone the way of the dinosaur as Millennials and Generation Z change how we market in the modern world. The younger generations are moving away from emails and now have become accustomed to text messages. In a fast-changing world, one must adapt to new ways of marketing.
If you need to know what defines Generation Z, they are the youngest generation and the heirs to Millennials. Gen Z includes anyone born between 1995 and 2015.
Whereas the average Millennial is in their late twenties to thirties and are the largest generation in the American workforce, Gen Z accounts for 61 million individuals in the U.S. With a generation of 83.1 million, Millennials invest over $600 billion annually in the US.
The ways Millennials and Gen Z people communicate and relate to each other should be at the forefront of your marketing strategy. As Gen Z and millennials’ purchasing powers increase, learn more on why you should use text to successfully target them as marketers.
Generation Z Text Marketing
By the age of 10, 25% of Gen Z had their own smartphone. Texting is one of the simplest and well-established forms of communicating with this age group. Texting is the best wireless contact platform with an average open rate of 99% and an estimated answer time of 90 seconds.
Texting is the best way to get to where they are at Gen Z. And since bulk text messaging is a subscription-based service, this cynical group gets their desired degree of control.
If your Gen Z customers connect with you through a text message, you are embedded into their close friends and family network. And that is a perfect spot for every company, with a group renowned for their brand loyalty.
Gen Z is a perfect focus audience for marketing. For years, the evidence has been here:
- 7 in 10 Gen Z’ers connect digitally mostly through text message than in person.
- 73% of Gen Z-ers predominantly use their internet-connected devices for texting and chatting.
- 64% are more inclined than other groups to trust content and text messages from brands to a degree on their smartphones.
Text Marketing and Millennials
If you are searching for a new marketing campaign for Millennials, texting is almost always a smart idea. Here are the reasons:
- 76% of Millennials believe texting is more comfortable and helps them to connect on their own time.
- 3/4 of Millennials claim text alerts are useful, yet just 30 percent of Millennials want to interact with companies by text.
- 75% of Millennials think text messaging is a quick way to get reminders, notifications, surveys, and offers.
- Connecting with millennials through a texting campaign can increase engagement by 11-30x. A CTA that is delivered to a Millennial by text is 40X more likely to be replied than if it was submitted via email.
- Millennials are twice as likely as other generations to connect with a company through social media instead of email.
Marketing to the Next Generations
The media may make fun of Millennials and Gen Z for their love of avocado toast and endless photo opportunities for their social media accounts. Yet, their vast numbers and tech-savvy offer a lot of opportunities for marketing your products and services.
Those generations strongly favor messaging in wireless communication. While each generation has certain signs of resemblance to the next, they are still very different around the board in their tastes. It is important to determine who wants what to make the best of the marketing campaign and build the happiest of consumers, from their devices to the way they view items.
They are the target audiences that need to be taken seriously if you’re looking to expand your company forward.
As much as you may believe you can get away with not paying attention to them, they possess a huge amount of buying power in the market today. They’re a target that needs to be taken seriously if you’re looking to expand your company forward.
After all, if you gain the consumer loyalty by moving above and above it, the strongest consumers will become brand champions, thus contributing to increase the growth of your company.